PANORA Analytics — analytics for 360° virtual tours

How it works

One line. That's the whole setup.

No tagging, no event plans, no developer. The tracker reads the tour itself and maps every scene, hotspot, menu and video on its own.

index.htmjust before </body>

<script src="https://panora-analytics.vercel.app/t.js" data-key="pk_your_tour_key" defer></script>

1
Add your tour
Create an account, name the tour and choose its dashboard address.
2
Paste the line
Copy your script tag into the published tour and upload it as usual.
3
Watch it fill up
Open the tour once. Scenes and hotspots appear, and every visit after that is counted.

The analytics

Everything your tour can tell you.

Website analytics stop at the page view. PANORA Analytics goes inside the tour, into every scene and every click.

Gaze heatmaps

See where visitors look inside every 360° scene, second by second, and what catches the eye in the first three seconds.

Visitor journeys

The routes people take from scene to scene, where they enter, and the exact scene where visits end.

Scene performance

Views, reach and time spent in every scene, ranked, so you know which spaces sell and which get skipped.

Hotspots & clicks

Every hotspot, menu button, thumbnail and outbound link, with how many visitors used each one.

Video & audio

Plays and completion for videos and narration: how many reached 25%, half way and the end.

Audience

Countries, cities, languages, devices, browsers and VR headsets, plus new versus returning visitors.

Sources, QR & campaigns

Google, social, direct, embeds on other sites, QR codes and UTM campaigns, each reported on its own.

Live & timing

Who is inside the tour right now, plus the busiest hours and weekdays to plan campaigns around.

Leads & shares

Count booking and contact clicks with one call, and see how often visitors share the tour.

120scenes mapped automatically in the demo tour

10°heatmap precision in every direction

32%of demo visitors left after one scene. Now you can see why.

Built to share

A dashboard your client can open.

Every tour gets its own address, like panora-analytics.vercel.app/your-tour. Send it to your client and they see the results without creating an account.

Public by default. Anyone with the address can view the analytics.
Private in one click. Only your team sees it, plus anyone you give a share link.
Your tools stay yours. Tour health and settings are only ever shown to your team.

Who it's for

For every space worth walking through.

Real estate & housing schemesUniversities & schoolsHotels & hospitalityHospitals & clinicsMalls & retailMuseums & galleriesShowrooms & officesAgencies building tours

Private by design

IP addresses are never stored.
Visitors are counted with an anonymous id, not a profile.
Strict mode keeps nothing on the visitor's device after the visit.
Data only arrives from the websites you allow.

A product of Panora Virtual Tours (Private) Limited

Places, experienced differently.

Panora captures real places in 360° and builds them into experiences people can explore: for universities, hospitals, hotels, malls and developers. PANORA Analytics is the tool we built to show our clients what happens inside those tours, and now it is available for yours.

Visit panora.com.pk →

See how people explore your virtual tours.